Workman Publishing - Go
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| Texas Art Price: | $17.95 |
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Product Information
- Renowned graphic designer Chip Kidd explains design
- Covers form, line, color, scale, typography
- 10 hands-on design projects included
- Playful approach encourages creative thinking
- 160 pages, 7.125x10 paperback format
- Teaches how to use elements creatively
Master graphic design through playful hands-on projects
What happens when you scale that image drastically smaller or push it enormous? How does cropping transform a straightforward photograph into something mysterious? Kidd breaks down fundamental concepts, form, line, color, scale, typography, then demonstrates how to manipulate them creatively rather than following rigid rules.
The explanations feel conversational and immediate. Vertical versus horizontal lines aren't just geometric facts; they're tools that change how viewers experience your work. Typography becomes accessible through clear discussions of serifs, sans serifs, kerning, and leading, connecting technical terminology to visual impact. Color theory connects directly to emotional response and communication.
Ten hands-on projects conclude the book, moving readers from observation to active creation. At 160 pages, the 7.125x10 format provides substantial space for visual examples while remaining approachable for younger designers. Kidd's premise resonates: you're already designing every time you arrange objects, choose clothes, or organize your space. This book simply helps you recognize and refine those instincts with intention and creative confidence.
