Schiffer - Deep Color
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| Texas Art Price: | $35.00 |
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Product Information
- 384-page hardcover explores color meanings
- Covers rainbow hues plus black, white, pink
- Historical and contemporary visual examples
- Essays on imperial yellow, lapis lazuli
- Examines nonverbal communication through color
- Helps creatives make informed color choices
Unpack the cultural meanings and visual power behind every color you choose
The imperial significance of yellow in Chinese dynasties, why Egyptian artists prized lapis lazuli above gold, how pink evolved from masculinity to its modern associations. This isn't theory divorced from practice; it's context that informs better creative decisions.
Each color receives thorough exploration through essays paired with historical and contemporary images that demonstrate continuity and evolution of meaning. You'll see how ancient symbolism persists in modern design, how cultural context shifts interpretation, why certain combinations resonate while others clash. The visual examples ground abstract concepts in tangible references you can study and apply.
For illustrators choosing palette schemes, designers building brand identities, or painters considering symbolic weight, this book provides the depth that "color theory" often glosses over. Understanding why colors carry specific associations, not just that they do, gives you control over the nonverbal communication happening in your work. The hardcover format and substantial 384 pages reflect serious scholarship presented accessibly for working creatives rather than academic audiences.
