Laurence King - Now Try Something Weirder
Now Try Something Weirder
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Product Information
- 233 practical tips for generating creative ideas
- Written by award-winning graphic designer Michael Johnson
- Covers client relations and brief interpretation
- Techniques for delivering effective presentations
- Builds creative confidence through proven methods
- 256 pages in portable 7.38 x 5.38 format
- Draws on 30+ years industry experience
Creative pros gain 233 proven tactics for generating breakthrough ideas daily
Decoding vague briefs, managing difficult clients, presenting concepts without apologizing, building confidence when self-doubt creeps in. Johnson's advice comes from genuine experience, eight creative positions, three dismissals, and eventually launching his own internationally recognized design firm, which means he addresses the uncomfortable realities other design books avoid.
The compact 5.38 x 7.38 format fits in bags and sits on desks where you'll actually reference it, not shelved away with coffee table inspiration books. Johnson organizes insights around practical situations rather than abstract theory, so you can flip directly to relevant sections when facing specific challenges. Whether you're questioning how to handle scope creep, wondering if your concept is too weird (hint: probably not), or trying to articulate design decisions to non-designers, you'll find tested approaches that work in real studio environments. This book assumes you already know design fundamentals; it teaches you how to actually practice the profession successfully.
